Created in NYC in 2011, SoftBaby Clothing was born out of the need for thoughtful, beautiful and eco-friendly options for parents to dress their babies.

Our baby clothes are uniquely designed by local designers in New York City. We choose to create our design in New York City, because we want to bring the vibrate creative culture of New York City into our design. We believe in nice design can bring more fun and joy to life. We feel many great creative professionals  prefer to use their creativity in other creative areas rather than in the children industry. As a design-centric company, we want to stand up for our moms and babies and design unique, easy-to-wear, and eco-friendly baby clothes for moms and their families.

We pour our hear in the design. Every single style is uniquely design. If you are looking for nicely designed organic baby clothes and sick of the cookie cutter style in the market, you found the right place. SoftBaby will be your great option.