Found in NYC in 2011, SoftBaby was born out of the need for thoughtful, beautiful and eco-friendly options for parents to dress their babies.

As a design-centric company, we want to create beautiful eco-friendly baby clothing for moms who are looking for an alternative to mainstream. Our baby clothes are uniquely designed by local designers in New York City. We choose to found our company in New York City, because we want to bring the vibrate creative culture of New York City into our design. SoftBaby offers 100% organic baby clothes for stylish babies. We believe nice design can bring joy and happiness to life. We want to do it by offering beautiful unique design in our tiny people's clothing.

Every single style of our baby clothes is uniquely design. If you are looking for nicely designed organic baby clothes and sick of the cookie cutter style in the market, you found the right place. SoftBaby will be your great option for you.