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Found in 2013, SoftBaby was born out of the need for unique, thoughtful, beautiful, and eco-friendly clothing options for parents to dress their babies.


As a design-centric company, we want to create unique, beautiful, eco-friendly baby clothing for moms looking for an alternative to the mainstream. SoftBaby offers 100% organic baby clothes for stylish babies. We believe nice design can bring joy and happiness to life. We want to create joy by offering beautiful, unique designs in our tiny people's clothing.


We work with top-notch creatives. Our main artist’s works have been seen on media like Saatchi Gallery (now known as Museum of Contemporary Art for London), Domino Magazine, and She believes "babies deserve cute, fun, playful styles, like their parents."


Every single style of our baby clothes is made with a unique design with high-quality organic fabric. If you are looking for nice, unique, high-quality, organic baby clothes and are sick of the cookie-cutter styles in the mass market, you’ve found the right place. SoftBaby is the right option for you.


Not only are our baby clothes good-looking, but we also keep the babies’ comfort in mind while designing our baby clothes. We use soft, clean, organic fabric and toxic-free water-based ink, which are safe for babies. Our baby clothes are also designed to be easy to wear: We know changing a baby takes time and effort. When we design our organic baby clothes, we keep all the needs of both mom and baby in mind.






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