About Us

SoftBaby® is dedicated to designing exciting, vibrant, cute baby clothing using only eco-friendly and baby-safe materials. Based in New York USA, we offer parents across the globe the chance to adorn their babies in super-soft and hypoallergenic organic cotton rompers, onesies, tees, hats and blankets with an array of patterns - from classic geometric lines to cute and colorful animal characters.


We work with GOTS certified manufacturers which ensure that the materials are ethically sourced; the factories waste is handled correctly; energy consumption is within a certain threshold; and workers are treated fairly with wages and work hours.