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About Us

Found in NYC in 2011, Softbaby Clothing was born out of the need for thoughtful, fun, soft and safe organic options for parents to wrap their babies.

Many companies use low-quality materials and unhealthy or unethical production methods to keep costs down. We felt there was a way to offer fun, design-focused, organic baby products at an affordable price point so we made a pact, "quality over profit."


We want you to never worry about us compromising quality for cost. 


Our in-house designs are also well thought out. Our artist started her career in NYC. Her work has been featured by Saatchi Gallery, Domino Magazine, and She believes "babies deserve cute, fun, playful styles, like their parents. If you are sick of the cookie cutter design in the market, you found the right place. SoftBaby will be your great option for you. We also love making cute little clothes."  


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