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Our Story 

Founded in 2013, SoftBaby was born out of the desire for thoughtful and playful, beautiful and natural baby clothing that extends mom’s touch.

We’re a team of artists and starters heart set on making babies’ first loving embraces the sustaining beats of their beginning years.

With art at our heart and care in our soul, we story on the canvas of 100% organic cotton with GOTS certification. 

Vivid soft, orchestral cotton converses with symphonic prints in touchful resolution.

SoftBaby is the sound of touch, organic that plays.



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